Embracing the Challenge of Salesforce Integration
In the ever-evolving world of business technology, the decision to merge multiple Salesforce organisations is not just a technical task but a strategic initiative. Salesforce integration lies at the heart of this process. Integrating multiple systems can lead to a 30% increase in IT efficiency, as noted in a Salesforce report. This efficiency is paramount when combining data, processes, and user experiences into a unified Salesforce ecosystem.
The Critical Role of Data Migration
Data migration in Salesforce is a pivotal part of any org merge. It's a complex process that involves transferring vast amounts of data accurately and efficiently. Gartner highlights a sobering statistic: 83% of data migration projects either fail or significantly overshoot their budget and timelines. Successful data migration requires careful planning, execution, and the right tools to ensure data integrity and continuity of business operations.
Tackling Salesforce Duplicate Management
A significant challenge in merging Salesforce organisations is managing duplicate data. Duplicate records can severely impact the quality of data and, consequently, the decision-making process. Experian's research found that 91% of businesses suffer from common data errors, with duplicates being a major issue. Effective Salesforce duplicate management during the merging process is critical to maintain the integrity and reliability of data.
Maintaining High Salesforce Data Quality
High Salesforce data quality is essential for operational efficiency and informed decision-making. IBM estimates that poor data quality costs the U.S. economy around $3.1 trillion annually. Post-merger, maintaining high data quality is vital. This involves ongoing efforts to clean, update, and manage data to ensure that it remains accurate, complete, and relevant.
Understanding the Cost of Merging Salesforce Orgs
The cost of merging Salesforce orgs is a critical consideration. While specific figures can vary widely depending on the scale and complexity of the merge, Forrester reports that large-scale CRM projects can range from $2.5 million to $5 million. This cost includes not just the technical aspects of merging but also training, change management, and potential downtime. Investments in this process are essential for long-term efficiency and scalability.
Conclusion
Merging multiple Salesforce organisations is a multifaceted challenge that involves balancing technical precision with strategic foresight. By focusing on effective Salesforce integration, meticulous data migration, rigorous duplicate management, uncompromising data quality, and a clear understanding of costs, businesses can unlock the full potential of their CRM investment, leading to streamlined operations, enhanced decision-making capabilities, and improved customer experiences. This endeavor, while complex, opens up opportunities for businesses to create a more robust, unified platform that drives their growth and success in the digital era.
Our answer to these challenges
At Intigris, we continually strive to innovate and improve the process of merging Salesforce organisations. In our quest to offer more efficient and streamlined solutions, we have partnered with Fluree, a leader in secure data management. Fluree's advanced technology, available at www.flur.ee, complements our approach by introducing a novel layer of data integrity and security, crucial in the complex process of merging Salesforce orgs.
We're excited to share these developments and our insights in an exclusive webinar scheduled for the 6th of February. This event is designed to not only explore the challenges of merging Salesforce organisations but also to showcase how Intigris, with Fluree's collaboration, is revolutionising this process. We invite you to join us in this informative session, where you will gain valuable knowledge and practical solutions to make your Salesforce integration seamless and secure. Don't miss this opportunity to learn from the experts and take your Salesforce strategy to the next level. Register now and be a part of this transformative experience.
Intigris x Fluree Webinar
🗓️ Date: February 6th
⏰ Time: 15:00 CET
📍 Learn more & Register here